Personalization: Porsche

In this video, Brian Spaly, CEO of Trunk Club, discusses how personalization provides a superior product that customers love.

Every successful business leader has his or her own unique set of principles that they have refused to compromise on their path to success. And every up-and-coming business professional recognizes the importance of learning from those who have made it to the top before them.

Similarly, there are certain principles when it comes to Porsche for which there is no substitute — design, innovation, quality, excellence. By always staying true to these principles, and absolutely refusing to justify short-cuts or compromises, Porsche has never wavered from its standing as being the world’s greatest sports car company.

To learn more about the Porsche philosophy, visit


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