Lamborghini presents “L” the first exclusive perfume for men – only 999 produced

“L”, the first fragrance by Collezione Automobili Lamborghini, was unveiled in an exclusive preview at the Geneva Motor Show. This, the first of four signature fragrances, is available in an exclusive limited edition at both our Geneva Stand and at our Factory Store in Sant’Agata. “L” is essential for men who love uniqueness and luxury.

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The first of the four fragrances, a limited edition with only 999 produced, will be presented in a world preview at the Geneva Show on 4 March. The perfume, designed by a creative team and perfume experts for Collezione Automobili Lamborghini, extends the values of the worldfamous super sports car brand to an olfactory experience. “L” is the first perfume by Collezione Automobili Lamborghini, extending the product range for the first time to fragrances for men.

 

Collezione Automobili Lamborghini presents the Spring-Summer 2014 collection and “L” the first exclusive perfume for men < Lamborghini company news.

 

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L, the first scent Collection from Collezione automobili Lamborghini

L is the concept perfume from Automobili Lamborghini set to receive its world premiere at the Geneva Motor Show.

The historic marque from Sant’Agata Bolognese in Italy has created a scent that’s both bold and exclusive in character.

L has been developed from dedication and passion, by a creative team of master perfumers from Intertrade Group, leaders in the creation and strategic positioning of perfumes.

L is a fragrance to satisfy those looking to choose a jewel of expression and aesthetics.

A choice expressed in every detail, from the olfactory experience to the packaging.

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L interprets completely the world of Lamborghini with the same force as the “supercar”, combining rare and unique ingredients to perfectly express the brand. A fragrance that has to impart excitement and intense emotion. L is for a man with a cosmopolitan lifestyle, who loves performance and professional and personal challenges, who loves to travel, and who seeks out essential and exclusive luxury.

L is to be presented in four fragrances: L1, L2, L3, L4.

L1 is the first fragrance presented in a limited edition of 999 examples, to mark the world launch of the Huracán LP 610-4 at Geneva. The other three fragrances are set to be launched in October this year.

L1 blends the power of rare ingredients to create a fragrance with lasting and deep notes: a complex, unique and highly intriguing mix.
L1 provokes sensory images: the strength of leather, the adrenaline of pepper, the desire of musk, the determination of tobacco, with a twist of slightly arrogant vetiver.

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The packaging, created entirely by hand in Italy, is itself a synthesis of mechanics and design. Lightness, performance and elegance styled in aluminium, Alcantara® and leather. A carrying bag in Alcantara®, inspired by a car tool pouch, holds the precious aluminium tube, brushed by hand, formed in one piece and masterfully covered in black leather. Two glass 25 ml refills hold the precious extrait de parfum.

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