With the month of December Maserati officially enters the 100th year of its history. It does so in a period of unprecedented health and unparalleled growth. More than 23,000 orders worldwide up to date are propelling Maserati into a new dimension. Today Maserati is amongst the fastest growing brands in the United States and a concrete reality in nearly 70 markets in the world, starting with China, Maserati’s second largest commercial reality on the planet.
It is with great pride that Maserati introduces the Centennial Logo. Maserati’s world famous Trident was inspired from the sculptures of Italy itself. So it seemed fitting to sculpt a new image to represent our first 100 years of passion in car-making. The Maserati Centennial Logo is more medallion than graphic. It lives as a forged symbol of our racing heritage. But even more importantly, it resembles nothing found among other luxury brands. And so it serves as a constant reminder of our core belief. That in everything we build for the next 100 years, to always be—The Absolute Opposite of Ordinary.
Maserati is planning a long series of activities to celebrate its first 100 years as events will be organized in all major Maserati markets in the world. The zenith of the year-long activity will be the official Maserati gathering in Modena from September 19 through September 21, 2014. An estimated 250 Maserati models will convene in Modena from all over the world. The three-day program will include drives on scenic Italian roads tied to Maserati’s history and multiple sessions on racetrack. A full and detailed program of the event will be released at a later date.
In the second half of 2014, Modena will play host to an extraordinary exhibition of some of the most evocative models in Maserati’s history. The Museo Casa Enzo Ferrari will show a special display of Maserati’s many iconic models, both passenger cars and race cars, all brought together because they hold special significance in the history of Maserati.
The first tangible sign of the celebration for Maserati’s 100 years is the official Centennial book, to be released the first week of December and formally presented at the Maserati HQ showroom in Modena on Friday, December 6. “Maserati – A Century of History” has been written by four highly qualified authors and chronicles the Maserati century along three main themes: company history, model range, motor sports.
A dedicated Maserati Centennial website – www.maserati100.com – will keep Maserati friends, fans, clients and collectors informed of all the activities planned to celebrate the 100th anniversary. The dedicated website is online from today, December 2.
The Maserati Centennial year will officially end on Sunday, December 14, 2014, with a dedicated event.