Aston Martin CC100 & the Hasselblad Lunar

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Aston Martin Design Director Marek Reichman gives an exclusive insight into the design and development process for the stunning centenary concept – CC100. Featuring the ‘Lunar’ from Swedish fine camera manufacturers, Hasselblad, this is a unique profile of Aston Martin’s global design and manufacturing facility in Gaydon, Warwickshire.

Representing the past, present and future of Aston Martin in one world-class design, CC100 was revealed to world in May 2013 where it was driven by Aston Martin CEO Dr. Ulrich Bez on the legendary Nürburgring Nordschelife.

Designed and constructed in fewer than six months at Aston Martin’s global headquarters in Gaydon, working with key supplier Multimatic Inc, under the leadership of Special Projects and Motorsport Director David King, the finished look of the two-seater CC100 is the work of Design Director Marek Reichman working alongside the brand’s Chief Exterior Designer Miles Nurnberger.

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Miles explained: “The brief was very simple, yet enormously testing: create something that reflects the 100 years of Aston Martin heritage and signals the future of the brand.

“The idea of an iconic speedster concept that nods to the Le Mans- and Nürburgring-winning cars of 1959 soon came, and we have had complete freedom to shape this car.”

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Marek Reichman said: “I’m extremely proud of the entire team at Gaydon for creating this remarkable sports car concept in such a short time.

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“The need to create a truly fitting tribute to 100 years of the Aston Martin brand has brought out the creativity and talent that makes Aston Martin such an exceptional luxury sports car maker.”

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Measuring almost four and a half metres nose to tail, and more than two metres wide (including mirrors) the Speedster Concept body is a classic example of the almost infinitely flexible nature of Aston Martin’s trademark Vertical Horizontal engineering philosophy.

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With a body and interior crafted from carbon fibre, tooled and provided by low volume specialists Multimatic, the CC100 utilises the latest generation AM11 naturally aspirated V12 gasoline engine mated to a six-speed hydraulically actuated automated sequential manual transmission. Controlled via steering column-mounted paddle shifts the lightweight ‘box delivers truly sporting changes perfectly suited to the Speedster’s track-focused nature.

asm00246The drivetrain will power the CC100 from rest to 62 mph in a little over four seconds, while the top speed is limited to 180 mph.

Dr Bez added: “The future of Aston Martin is, very clearly, more exciting now than perhaps at any time in its history and I’m looking forward to seeing the excitement and anticipation that CC100 creates among Aston Martin owners and enthusiasts worldwide.”

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The Lunar from Hasselblad

Iconic camera maker Hasselblad, whose legendary 500EL was used by Neil Armstrong to capture the first images on the moon’s surface, has launched a Lunar programme of its own.

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For over half a century Hasselblad has been making cameras for the world’s top professional photographers. Now the company has spread its wings and launched the Lunar – a state-of-the-art, Italian-designed, ultimate luxury consumer camera.

Under the guidance of New Business Development Director Luca Alessandrini, engineers and designers at the company’s design centre near Venice were briefed to develop a camera that would combine cutting edge technology with a unique custom finish. Taking their inspiration from the world’s sexiest supercars, its most luxurious watches and F1 technology, the team created the Lunar, a breathtaking hybrid of Italian design and Swedish pedigree.

With its evocative retro look, the Hasselblad Lunar revives the timeless charm of the 500C through its famous chrome-plated frame, made smooth and supple by the total absence of edges.

visit Hasselblad

Hasselblad Lunar Press Release

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