Audemars Piguet announced the appointment of LeBron James as the global brand ambassador in 2011. Audemars Piguet, the world’s oldest watch manufacturer still in the hands of its founding families chose LeBron for his commitment to excellence, skilled technique and unwavering generosity – values shared by these two legends. Today, September 27th, marks the official launch and unveiling of his namesake timepiece.
Selfwinding chronograph with date display and small seconds at 12 o’clock. 18-carat pink gold case, titanium bezel. Limited Edition of 600.
It’s an expression of the dual facets of LeBron James in horological form – Royal Oak Offshore fans might have thought a timepiece made in collaboration with one of the world’s most powerful athletes would be an exercise in pure testosterone, but the combination of subtle visual harmony with the bold lines of the Royal Oak Offshore is a true expression of both the physicality and sophistication of who LeBron James is.
The selection of grey as a color for the hand-stitched crocodile strap is an unusual choice as well, giving this powerfully proportioned, 44mm timepiece an undeniably urban feel that was important in satisfying LeBron’s vision of this Limited Edition as an exercise in both masculinity and elegance. LeBron’s signature is printed in blue on the sapphire crystal display back, through which the 22 carat, partially open worked oscillating weight for the lavishly decorated, self-winding chronograph calibre 3126/3840 is visible.
James is part of an elite roster of brand ambassadors including race car icon Michael Schumacher, international soccer star Leo Messi, cricket legend Sachin Tendulkar, and top professional golfers such as, Graeme McDowell, Ian Poulter and Lee Westwood.
Watch the launch of the new watch from Audemars website http://www.audemarspiguet.com/en/latest/2013/09/27/power-and-grace-under-pressure#
The party at the Herzog & de Meuron designed 1111 Lincoln Road was the perfect backdrop for the state-of-the art video specially created for the evening. The video culminated with LeBron driving a Ferrari 458 into the party to the delight of the 350 guests in the audience.
Joining celebrated four-time NBA MVP LeBron James were Francois-Henry Bennahmias, CEO of Audemars Piguet and Xavier Nolot, CEO of Audemars Piguet (North America) as well as Kourtney Kardashian & Scott Disick, Michael Strahan & Nicole Murphy, NBC Today Show’s Jill Martin, the Fugees Pras Michel, Tinie Tempah, Flo Rida with music provided by DJ Mick
Pictures care of World Red Eye and www.audemarspiguet.com. Source: Audemars Piguet press release