Automobiles and fashion houses have been building strong partnerships over the last few decades. Sporting fashion has had a long standing relationship with cars (golf, cycling, and auto racing to name a few). However Bugatti has taken fashion to a higher level with bespoke tailoring and finer attire.
Just like Maserati and Zegna’s relationship in recent weeks, are we going to see a trend towards large fashion labels associating themselves with car manufacturers to build lifestyles for their exclusive brands?
The question is, who will pair up with Bentley, Rolls Royce, Aston Martin, Porsche, etc?
Could we see them build lifestyles with YSL, Ferragamo, Dior, Chanel, Isaia, Prada? Or do they go out on their own like Bugatti for an ultra exclusive, bespoke look?
Here’s Bugatti’s press release from their facebook page on their launch this week of their Lifestyle Collection.
Bugatti created a buzz at Milan Fashion Week last night launching its new Lifestyle Collection under the headline of “Art, Forme, Technique”. 750 guests from fashion, arts, business and society attended the stylish event held at the renowned Brera Academy of Fine Arts.
The Brera Academy was also the place where Carlo and Rembrandt Bugatti, father and brother of company founder Ettore, studied art and laid the foundations for their careers as a designer and artist.
The renowned Academy of Fine Arts, the Accademia di Belle Arti di Brera, in Milan set the stage for Bugatti’s launch event.
Oscar-winning actor and producer Adrien Brody in front of a Bugatti Type 57 Atalante.
Dr. Wolfgang Schreiber, President of Bugatti Automobiles, and Franca Sozzani, editor-in-chief of Vogue Italia.
The Bugatti Lifestyle Collection represents the first authentic expression of luxury lifestyle in an automotive brand.
Dr. Wolfgang Schreiber, President of Bugatti Automobiles, and Adrien Brody, actor and producer.